Propaganda Techniques Definition and Public Relations


Propaganda Techniques definition will only make sense if we understand the root term “Propaganda”. Now what is the ordinary day to day propaganda definition?

Propaganda in the broadest sense is the technique of influencing human action by the manipulation of representations. These representations may take spoken, written, pictorial or musical form.”

A definition given by Garth S. Jowett and Victoria O’Donnell says Propaganda is the “deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.

Propaganda is a form of communication that has a been deplored in many ways including media manipulation thus characterized by distorting the representation of reality.

What are propaganda techniques?

Regardless of how propaganda is employed, these common techniques are used to manipulate others to act or respond in the way that the propagandist desires. Below are known propaganda techniques you should check out.

  • Bandwagon
  • Snob Appeal
  • Vague Terms
  • Loaded Words
  • Transfer
  • Unreliable Testimonial.
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We will take the bullet list of Propaganda techniques and break it down for our researcher visitors. Note all we give here is a quick definition of propaganda techniques and in any way you want to gain a deeper understanding of how manipulative this term could be then we suggest you go for further studies by subscribing to and we will do our best to get you educated based on this discussion.


Propagandist use this a lot. At times we follow a certain Bandwagon. This argues that one must accept or reject an argument because everyone else accepts it or rejects it. This is synonymous to to peer pressure and most of our top musicians and actors utilize this unkowningly.

Snop Appeal

Snob appeal definition, the attributes of something that appeal to people who associate those qualities with social or intellectual superiority.

This can be used to pull crowd and its dominant factor in advertising and can go a long way to boost a product or person on social media. It generally refers to the qualities or attributes of a product that might appeal to a consumer with “snobby” tastes. It may refer to the actual product itself or the exclusivity the consumer could potentially experience as a result of owning the product that is being advertised.

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Vague Terms

Propagandists use empty words a lot. This is more like provoking audience to expend their energy on interpretation rather than critiquing. At this point propagandists deliberately use vague terms meant to entice thus swaying public opinion.

Loaded words

Loaded words elicit an emotional response—positive or negative—beyond their literal meaning and can significantly contribute to persuading others to adopt our point of view. For example, the noun plant generates no significant emotional response, but flower inspires a positive feeling and weed a negative feeling.


Also known as association is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it.

Testimonial Device / Unreliable Testimonial.

This consists in having some respected or hated person say that a given idea or program or product or person is good or bad. The most common misuse of the testimonial involves citing individuals who are not qualified to make judgements about a particular issue. companies may enlist celebrities to help sell their products as part of their public relations efforts.

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