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Content they say is king. Over the years marketing has been evolving. Today content marketing comes handy as it drives profitable customer’s action.
Content marketing by way of definition is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
What is the role of content marketing?
The Content Marketing Institute defines as “a marketing technique of creating and distributing valuable, relevant ad consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
What are the four basic marketing strategies?
The 4 Ps of marketing is a famous concept that summarizes the 4 basic pillars of any marketing strategy: product, price, place, and promotion. It sounds simple and it really is (the harder part is implementing it, which we will get into later).
Types of Content Marketing
What Are The Different Types Of Content Marketing?
There are many different types of content marketing, including:
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- Blogging
- Video
- Podcasting
- Infographics
- Visual content
- Ebooks
- Lead magnets
- Whitepapers
- Slideshare presentations
- Quizzes/tools
- Checklists
- Courses
- Webinars
- Slide decks
- Free apps
- Social media posts
