- Advertisement -
How To Fix googleads-doubleclick.net Refferal Traffic
This guide will show you How To Fix googleads-doubleclick.net Refferal Traffic. What googleads-doubleclick.net Refferal Traffic means and all the information that will keep you safe.
What is googleads-doubleclick.net refferal traffic all about?
Referrals from googleads.g.doubleclick.net usually are referred from ads showing on the Google Display Network. These are ads showing on publisher sites in the AdSense program—for which the destination URLs have not used UTM tracking tags.
Why you see googleads.g.doubleclick.net traffic?
You can see googleads-doubleclick.net Referral Traffic on two instances. One is Google Ads and two is Google AdSense. We will explain more clearly below and you will be able to investigate along and fix the case in whatever form it comes.
If you are not running an AdSense ads or Google Ad Manager spots on your site the culprit for How To Fix googleads-doubleclick.net Referral Traffic will be from external Google Ads account sending traffic to your site. Someone may be running Google ads on your behalf but is not using UTM tracking to pass reliable campaign information on to your Google Analytics account.
This mostly happens when you have an affiliate program or offer services like hosting events and clients would like to use your website as their landing page. These clients then create Google Ad Campings and direct their ad traffic to your website.
You can easily investigate by opening up the referral traffic source and check the referral path. If the path is a “/: also referred to as the homepage, then it is an external Google Ads campaign. Remember this could be text ads in Google Search or GDN network text ads.
The second cause is linked to your native matched content. This can cause googleads-doubleclick.net Referral Traffic
What Google Adsense does is it provides a carousel of content suggestions with ads placed in between to give them a more native feel. The content suggestions are other URLs on your site and when a user clicks on it, it’s directed to that URL via Googles ad server adding a referral traffic source to it.
If you’re running native ads and “matched content” ads you’ll probably have this type of traffic in your Google analytics.
- Advertisement -
If you would like to double-check this simply open up the referral traffic source and check the referral path, if the path is a “pageads/ad/” then this is certainly from Adsense.
How to fix googleads.g.doubleclick.net traffic
Google Ads traffic
If you have contact with the user running the ads you can provide them with a unique affiliate ID tracked UTM link they can add to the end of their ads so you can track the traffic via the specific source. If don’t have contact with the user running the ads you can set up a custom traffic source and categorize this traffic as affiliate traffic.
Google AdSense traffic
Since this traffic comes from users already using your site and browsing through various pages it makes no sense to track this sort of traffic as a separate source unless you want to measure the effectiveness of matched content.
If you’re not at all interested int he performance and want a cleaner data set. I would recommend using a referral exclusion and have your Google Analytics completely ignore the traffic source.